Google Analytics Avg Visit Duration fix

Apparently google analytics data for average visit duration is deeply, deeply flawed. But there are cool hacks and fixes to get much better data.

In essence, the incorrect duration statistic stems from users who only view one page, then leave. Even if they spent 15 minutes on the page, they are counted as a bounced user with a visit duration of 0:00. To fix the issue, your website must be set up to track clicks of the back button and closures of the user’s browser.

The author of the tutorial for counting true visit duration saw their own site jump from 4 minutes up to 14 after applying the extra code.

I haven’t applied this fix yet to any of my sites yet – but it seems like a must.

See the full tutorial on Savio.no >>

“They are Appointed”

As the blogging industry matures into adolescence, an old boys’ club emerges. A new blog has a better chance of success when  “appointed” by the existing audience wranglers.

The same is true on YouTube where top dog user vlogbrothers gave this advice to an up-and-comer about how to succeed on the video sharing website: “Start 6 years ago.”

Despite the negativity, I believe this new west is still mostly virgin territory. It’s far easier to grab the attention of 10,000 eyeballs than one human resources manager.

Changing the Work Routine

For the past few months, I’ve set myself a quota of an article a day -every day- no exceptions. Except…. Facebook Fridays. If I wanted a day off I just wrote less of an article. Sometimes, these piddling articles were only a few sentences long. Laziness was winning more and more often.

After publishing an embarrassment of an article this time last week, I knew I had to change my workflow to inject some give-a-shit into this thing I do once again.

So now I work on a post for 30 minutes a day, no exceptions except for…. you already know. It’s ok to spend more time, but probably not less. I’m still thinking that one through.

I’ve also stopped posting for now on the 2 smaller sites and am focusing only on the big site. Each hour of work spent on an article there pays much greater dividends in the short term – and I assume the long term as well. This means I’m leveraging my time more aggressively at the risk of less topic diversification.

Although in the past 6 days I only published 2 articles, they’ve been longer and higher quality – not the rush jobs that I often put out at the 6 article a week pace. Today I published the 2nd article with 20 minutes yet to spend on extra tidbits like posting to Pinterest and writing this post.

I like some of the advice Ed Dale spurts, including that showing up for at least 30 minutes every day with months or years of consistency is a much greater constructor of success than blowing your entire load working like a banshee until your brain just can’t take it any more. That’s why I started, and have so far stuck to, working a little bit every single day without exception. Except…. for 3 days when my server was hacked in June while I was speaking at a Blogging Conference and the day I got married this September 7.

The best and most unexpected result of this schedule is that I now have a keen insight to how much time I spend “working on the business” – if this counts as a business. I can even calculate how much I earned in a day against how much I worked that day, and watch my “wage” grow with great satisfaction.