Basing Every Goal on the Survival Number

Last month earnings blasted through my “survival number” of 30$/day like a freight train. Consequently, I’ve found my motivation for working hard melt away, leaving only existential bliss behind.

But the taste of independence is too sweet to risk to days filled with nothing but naps, snacks and video games. Now that my most important milestone seems firmly in the rear-view mirror, I must plot a course to the next.

The most dependable source of traffic for me is search engine traffic. Many internet marketers, veterans of the Penguin and Panda massacres, would disagree and claim from their own experience that search traffic is the most fickle. But my tail is long and fat. Take away any one keyword and the effect on the whole would look like normal fluctuation.

In the week of June 3, 2012 – a month after I launched my site – it attracted a total of 172 visitors from searches. Over the next 63 days, this figure doubled. 147 days more and it doubled again. Search traffic doubled a total of 5 times between June 3, 2012 and today – November 11 2013.

Don’t worry, I’m going somewhere with this.

My next goal is to meet my survival number with search traffic alone.¬†Based on some numbers and graphs which I will not share here, I’m only 1/4 of the way there. In other words, this goal will require 2 more doublings¬†which based on past history take ~100 days each.

Of course doublings should start to slow down dramatically at some point as the internet reaches its saturation point for information about buckets.

I like this new goal because it looks so similar to the last. Maybe I will base all future earnings goal on that same 30$/day number. It’s a “mind-sized” goal that keeps every number in sharp perspective.

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