Websites are amazing because they are so damn cheap to run. The real estate that this site sits on costs me about 10$ per year, that’s for my fancy domain name – www.justscrapingby.com. Sure hosting costs money too – but each additional website I put on my server doesn’t cost me any extra – so that’s a “sunk cost” to use economist’s lingo. Plus I have web clients that lease server space from me, so I break even on web hosting anyway.
I have this one website I’ve been running with my brother for 3 years – DFStories.com. It’s very popular in the Dwarf Fortress community, the site is well designed and the articles well written. But it’s not a source of revenue for me because the audience is the least likely to click an ad or buy a product of any audience. The readers for this site are highly technically competant males in their 20’s and 30’s. Even the ones who don’t have adblock installed are exceedingly unlikely to click an ad or buy anything.
However, because this site is still capable of making a piddling 22$ per year, we can keep it up forever as a service to that community. Because its internet real estate costs the same as any other website’s real estate – just 10 dollars each year.
Imagine if AFK real estate cost so little, how society would be different. If rent for a basic place to live cost just 50$ a month, for example, people would be so much freer to pursue a way of life that feels right to them – not just a high expenditure, high workload existence. Not that I think that way of existing is necessarily a bad way to live, but wouldn’t you rather have the choice? That’s why I’m an advocate for Slum Zoning – which is a term I made up because no city councillor would dare to think of it before. But we’re already seeing tent cities popping up all over America – why not zone for them?
So today I’m putting a couple of ads on this website – and I’m shooting for an ultra conservative earnings target of 10$ per year.