Website Speed

The article Why Your Search Rankings Are Dropping (and 7 Ways to Fix It) reminded me how important website speed is. Thanks Tim for linking that! I won’t link to the article because it employs the greatest numbers of “neo-popups” that I have ever seen and I’m disgusted by it.

For website speed, I used W3 total cache for a long time, but it hasn’t worked well for me since I switched to multisite. For multi site I’ve been really happy with WP super cache which isn’t as powerful but is very easy to set up.

This was my site before I added any caching utility to it, tested with the excellent Pingdom speed test. I trust it much more than testing in my own browser, because I’ve got the entire site cached already. I can even test from a server in the state of Texas, where the bulk of my readers happen to be.

I think the correct interpretation of this test is that my main content loads quickly (score of 87/100) but my page size is way too big, loading ancillary content far too slowly (slower than 85% of tested websites.)

website-test-beforeLess than 5 minutes later, after a one-click WP Super Cache install and a 1-click test to make sure it’s working, here’s my latest speed test.

I had to manually add the settings to my htaccess because I locked that file down pretty securely after a recent server hack. I didn’t bother posting about it because I don’t want this site to turn into a  battered fileserver’s support group.

The new page is almost a full megabyte smaller, loads in a fraction of the time, and is now in the top 20 percentile rather than the bottom. My performance grade has actually shrunk, so perhaps it’s a completely worthless metric.


Testing with this great tool is free! Go to to test your own site and see how your numbers stack up to mine.

Link to free caching plugin:

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